3 Benefits to Using a Newsletter For Your Small Business Marketing

Your small business can reap many benefits from having a newsletter to offer to your current customers or potential clients. See the top three reasons why you should offer an ezine (electronic magazine) to your mailing list subscribers to help increase your profits and utilize this effective form of small business marketing.

Continued Contact

Without your customers, you would have no business. Keeping in contact with your clients enables you to continue your relationship with them. You will also have the opportunity to easily offer discounts, coupons, special subscriber only sales, introduce new products or services, and encourage referrals.

Gain New Customers

Using an ezine can assist in turning a one time visitor to your web site or store into a client for life. People tend to shop around and compare companies, products or services before deciding to purchase. If these same people see that you offer a free newsletter, you are giving them an opportunity to learn additional information about your business and products or services. Once you have shown them how great your company is, you will have them hooked.

Show Your Expertise

You know your business inside and out. No one else knows more about this than you. You are the expert. Grow your relationship with your clients by sharing some of your knowledge and win over potential clients by showing you have the answer to their problems.

Running your business does not leave you with much time for an additional marketing technique; however, offering an e-zine for your subscribers can be very profitable. Just keep in mind the following tips:

  • Keep it short – include a tip or two, some information about a product or service, and offer a coupon or discount.
  • Send it out weekly, bi-weekly, or monthly. More often than that will tend to aggravate your subscriber base and possibly cause them to unsubscribe.
  • Write several ezines at one tip and set them up to be sent them out automatically on your desired dates. You could even write a year’s worth at one time.
  • Offer easy sign up form on your website for your subscribers.

Begin using this effective small business marketing technique and realize the potential increased profits you could be receiving.

How to Implement a Business Strategy in Your Organization

Ask any successful business owner and they will tell you their success was not based on luck. The success – and failure – of a business is dependent upon the strength of their business strategy. A successful strategic plan employs cost reduction, development, and sustainability techniques to ensure a bright future. You need to know your business inside and out in order to create a comprehensive and realistic plan.

Your strategy should help you achieve the objectives of your business. A business strategy is the driving force behind any organization, and takes the form of an official report. Businesses are self-sustainable systems, when you change one thing in the system; it has a positive or negative chain reaction. Like an organism, businesses learn how to adapt to the change if it is positive, and rectify the situation if it is negative.

Organizations have several phases of development, including creativity, direction, delegation, and consolidation. A company may start out with lenient rules and regulations, but as time progresses management adopts more efficient policies that hinder creative thinking. Companies mature and lose sight of their goals and mission statements, with more of an emphasis placed on individual projects or initiatives. As a business enters maturity processes, departments, and policies are refined to reunite the organization.

Ways to Conduct Business Strategy

Historically there are two ways to develop a business strategy, using the “bottom up” and “top down” models. The bottom up method is when employees generate ideas on the floor and the best results are passed onto management. The top down strategy is when business owners create the strategy and implement the changes without seeking employee feedback. Unfortunately, both models fail to include all of the employee feedback.

The new method of developing a business strategy uses a collaborative process, which is when managers and employees exchange information and work together to create a sustainable solution. It is a team-oriented process that bridges the gap that exists between managers and workers. Before you create a business strategy ensure you have the additional resources to carry out the task without interfering with normal operation. Assign tasks and delegate responsibilities while keeping to a defined chain of command.

Functional versus Operational Business Strategies

There are two types of business strategies: functional and operational. The functional strategy focuses on general ideas and a variety of tasks for different departments. The generality is a major disadvantage, however; areas of concentration include marketing, new product launches, human resources, financial assets, and legal issues. Functional strategies provide a nice overview of the business but do not tackle the important issues employees encounter day-to-day.

Operational strategies are ideal for businesses that want to reduce costs and streamline processes because it is much narrower in scope and requires accountability on all levels. The detail oriented plan encompasses everyone and everything, from the number of cashiers on duty to how much inventory is carried at a given time. A strategy is unique to each business and reflects the needs and requirements of the company’s management.

Implementing a Business Plan

A business plan is the textual version of a strategy, as it includes pertinent information regarding the company, including: vision and mission statements, measurable objectives supporting the vision, actionable tactics meeting the objective, resources, milestones and timeframes, accountability and role designations, as well as internal and external risks. The business strategy is not evergreen and should be evaluated routinely to ensure the company still has the competitive edge.

A business plan includes the primary and secondary objectives of your organization, an analysis of current policies and procedures, and the development of new policies or procedures to correct weaknesses within the organization. Before beginning a strategy, it is helpful to conduct a SWOT analysis, which helps identify weaknesses and loopholes within the organization. Your competition capitalizes on your weaknesses, thus it is essential to continuously evaluate your business.

Developing a Competitive Strategy

Brainstorming and collaboration are essential to the development of a successful business strategy. Begin the process by identifying the strengths and weaknesses of the organization. Without erasing responses, continue to identify current opportunities that help your business succeed. Finish the SWOT analysis by identifying threats or risks that place your business in danger. Identify how your company beats the competition, outlining the various strategies already in place.

Identify your current target audience and list potential audiences in the form of demographics. Assess current market conditions and how your company can defeat the competition. Reevaluate how you are reaching current and potential customers and consider your overall marketing plan. Think positively and develop solutions to overcome any weaknesses that you have discovered thus far. Admitting your weaknesses is the hardest part of drafting a business plan, as most companies want to appear strong and mighty. Research why you have these weaknesses and find realistic solutions to the problems.

Business owners often become so caught up with their work that they fail to concentrate on their business strategy, which is a significant source of cost reduction. Achieve your goals by dedicating time each month or week to address issues surrounding the operation of your business. Make the process a tradition, ensuring operations are aligned with current goals and future forecasts. Make your business stand out from the competition by utilizing different techniques to attract the most people.

A successful strategy overcomes organizational hurdles by understanding customer needs and predicting the unpredictable. The formation of a business strategy is a science that combines current circumstances with a variety of internal and external variables, addressing immediate and long-term goals of the organization. The implementation of the strategy is rolled out slowly, starting with management. The plan encompasses everyone; however, customers are indicative of the final result.

Laws Involved Around Small Businesses

Many people think because they have a small business they can’t benefit from the counsel and advice of an experienced business attorney. An experienced lawyer can easily help a small business owner avoid unnecessary litigation and if necessary have the best outcome for the case.

A business should always do things to protect themselves from lawsuits and its personal from business and personal liability. To avoid those kinds of situations the business should have a complete business liability policy available in place, and as well a company procedures and policies, like an employee book. Most  lawyers should be able to provide assistance with developing procedures, policies, and handbooks.

A small Business Attorney Can Help Resolve Your Dispute

A small business is an enterprise generally with less than 100 employees. It is usually a closely held corporation, partnership, or sole proprietorship acting under small business law regulated by the government. In terms of ownership, only a few stockholders own or hold the shares of a closely held corporation. In contrast, partnerships involve two or more persons who agree to go into business together as co-owners. And a sole proprietorship is a business operated by a single owner with no separate legal entity for holding or operating the business, including the liability of the owner for the debts.

Most business law firms has the type of strategic, aggressive, and experienced business lawyers you need to best represent your business law matter. The entrepreneurial spirit translates into willingness and ability to craft attorney-client relationships that better suit the clients’ needs and make economic sense.

If you have a small business don’t hesitate in hiring an experienced law firm to protect you and your business. There are people out there ready to file a lawsuit against you or your business for the minimum issue they can find. For example, in the year 1994 the  famous chain food restaurant McDonald’s lost a lawsuit against a 79 years-old that claimed had spilled hot coffee on her lap. McDonald’s ended up paying a ridiculous sum of $2.86 million regarding this lawsuit.

Business Insider,a famous website that write about news related to legal issues, create an article entitled “Ten Ridiculous Lawsuits Against Big Business”. Click here to read it.

Online Network Marketing – Home Business For Baby Boomers

The time is right for baby boomers to embrace their new home business. The baby boomers have been a major force to be reckoned with ever since the first one was born in 1946 and until the last one came along in 1964. If you were born during this time period, then you are a baby boomer. There are about 80 million of us and we represent about one third of the U.S. population. It’s estimated that we control 65% of the money.

If you were in the right industry (or picked the right stock) as the wave of boomers grew, then you could have enjoyed a ripe harvest. While the first wave may be retiring, the rest of us need to make sure that we are positioned correctly to enjoy our turn when the time comes.

Year of the Entrepreneur

Entrepreneur magazine says that 2010 is the year of the entrepreneur. And I want to challenge you to claim your spot as a new home business owner. Are you ready to stretch and grow into a business model that’s a perfect fit? We have tons of experience and a lot to offer. Have you ever thought about starting your own business? If you genuinely want to help people, a home based business works well because you can start it part-time with less than $1,000.

What would it be like being the boss? Would you work harder for yourself than you have for your employer? Are you ready to start building the life you see when you close your eyes and dream? We were taught to go to school, get a good job, work hard, and then retire to do the things we always wanted to do. How is that working out for you? The old way is broken and doesn’t work anymore. Putting your future in your boss’ hands just doesn’t make sense – emotionally or financially.

Four Keys to the Right Business

But how do you decide to start a business? What should you consider before you begin your new enterprise? Let me give you four essential keys to help put the odds in your favor. There’s nothing fancy or mysterious about them. They are just common sense.

1. The first key is to look for a market that is growing. Being part of the baby boom generation, you’ve had a huge impact on markets throughout your life. Ask yourself, ‘What is important in your life, right now?’ What kinds of products and services will you be looking for and buying over the next ten to fifteen years?
2. The second key is to look for something that is purchased over and over again. If you market a product or service that is used rarely or doesn’t run out, then your next paycheck will depend on finding a new customer. If you offer a widget that gets used up on a regular basis, you will build up a steady clientele that will buy from you on a consistent basis. Which would you rather have?
3. The third key is finding a product that cannot be purchased just anywhere. Most commonly available products are purchased on either convenience or price. People will pay more for something if it’s something they need right away and they don’t want to run all over town to get it (e.g., convenience stores). If price is important to them, then they will buy what they need at the lowest cost (e.g., Walmart). You want to make sure that you are not competing on either of these levels.
4. The fourth key is to find a business model that allows you to leverage the efforts of other people. There are only so many hours in each day. If you are the sole worker in your business, then your business will grow only as fast as eight hours each day will allow. However, if you train others to build their business inside of yours, then you will benefit from the efforts of others in addition to your own.

Carpe Diem

The time is now. It’s important to understand the four keys to choosing the right business in order to set yourself up for success. Decide today that this will be your year. Isn’t it time for you and your family to win? Seize the day and create long lasting prosperity in your home business today.